The usage of search engines has changed how we gather information, conduct research, shop online, make purchases, pass the time alone, and interact with others. Almost every online destination, including websites, blogs, social networks, and mobile apps, is powered by a search engine. They now act as a guiding principle and a road map for daily life.
SEO, or search engine optimization, is not new. It has existed for nearly as long as search engines themselves. And the reason for it is just that it’s a fantastic approach to naturally develop a consistent flow of quality traffic to your channels (whether it be a blog, website, or others). However, there have been some substantial modifications to SEO algorithms over the past couple of years.
The question is how will these changes affect you, your team, and your company?
The way we obtain information, do research, buy online, make purchases, pass the time on our own, and communicate with others has altered as a result of the use of search engines. Whether it’s a website, blog, social network, or app, a search engine powers practically all online destinations. They now serve as both a unifying force and a map for daily living.
As SEO has developed over time, it has become an essential part of digital marketing. In the past, SEO involved overusing keywords in material and creating profiles using illegitimate methods. Due to ongoing changes in trends and regular adjustments to the Google algorithm, Today’s SEO is primarily concerned with giving the correct audience a great user experience and making sure they can easily access high-quality content.
Let’s examine the most important developments that, in our opinion, have influenced the development of search engine optimisation over time.
- Using too many keywords
Webmasters would fill their website pages with keywords in the early days of SEO in an effort to rank higher. They stuffed keywords into websites using unethical methods, such as hiding them in invisible text or the website’s code. Google eventually realised this and changed its algorithm to reflect this.
Websites that used black hat SEO techniques experienced decreases in ranking, exposure, and traffic as a result of changes to Google’s algorithm. Websites that used black hat SEO techniques experienced decreases in ranking, exposure, and traffic as a result of changes to Google’s algorithm. The usage of natural and appropriate keyword placement in websites’ content is now prioritised and rewarded by Google, while black hat SEO practices are still punished.
- Regional SEO
Regional SEO Local searches have increased in frequency and specificity over the past few years, which has had a substantial impact on SEO. As a result, Google and other search engines started leveraging more user data to better personalise search results, including search history and interests. This implied that the results you saw might not match those of the person seated next to you who performed the same search.
Local businesses have more options to reach their target audiences by embracing the new local search focus. Local companies can create a profile on Google My Business to appear higher in local searches. Furthermore, you may now optimise content to rank for regionally relevant keywords that make it simpler to reach your target audience.
- Prioritization of mobile SEO
Mobile SEO in 2015, mobile queries surpassed desktop searches in quantity. Mobile SEO has become a priority due to the continuous transition from desktop to mobile.
Google also unveiled a highly anticipated upgrade to its mobile-friendly algorithm in 2015 with the aim of giving users the most pertinent and timely results, whether those results were displayed on mobile-friendly websites or in mobile apps.
With mobile-friendly updates, Google developed the concept of providing its mobile users with the best user experiences possible through precisely optimized websites. Google now rewards sites that are mobile-friendly as more people than ever before surf on their mobile devices.
- Prioritising Quality Content Over Quantity
SEO material in the middle of the 2000s, spammy content and content with heavy keyword stuffing became commonplace, which caused quantity to take precedence over quality. Particularly, pages with duplicate content, poor writing, and excessive keyword use were frequent. For a while, despite having low-quality material for their readers, websites that did this were able to quickly rank for a variety of keywords. Google, though, stood to gain the most from it.
However, it was in Google’s best interest to make sure that it was sending consumers to reliable websites with high-quality material. The manner that content was written began to alter at the same time that SEOs changed the way they used keywords.
Meaningful and high-quality content saw a successful surge in keyword stuffing after the Google Panda update, which was released in 2011 and was aimed to penalize poor content, was implemented. The implementation of this upgrade resulted in the penalization of websites with a history of keyword stuffing, which was a positive development for ethical SEO practitioners. Google now gives well-written and educational material priority. SEOs now need to create high-quality content that both educates readers and naturally incorporates keywords into order to rank in Google for a certain keyword.
In conclusion, since SEO has advanced over time, website owners are now more cognizant of the value of high-quality content and how to use content marketing techniques to draw in their target market.
Since the 1990s, SEO has changed more than we could have ever anticipated, but one thing is for sure: it won’t stop changing any time soon because it has developed into an adaptive system that powers the internet and the websites on it.
Although we’ve just briefly discussed some of the significant ways SEO has changed over time, the primary lesson you should take away from this is that SEO will continue to develop and be important in the digital world as long as there are search engines. The professional team is constantly looking for trends in present SEO practices because there is so much in store for us in this progression.
Are you prepared to start your SEO journey so that you can start getting better results for your company? If you require any SEO services, get in touch with us right away!